THE
TUTORING
COMPANY
The Tutoring Company, approached us for a re-branding of their company introductory content. The goal was to better communicate their brand values, showcase their facilities, and spotlight their unique approach to education.
CHALLENGE
The Tutoring Company needed a series of engaging and informative videos to rejuvenate their brand presence and attract new local clients. The owner wanted the content to reflect the company’s journey, the experiences of staff and students, and the exceptional facilities they offer. The challenge was to create a cohesive set of videos that would effectively convey these elements and resonate with both local prospective students and their families.
STRATEGY
Luminary House had devised a strategy in partnership with The Tutoring Company to create four distinct videos. Our approach included:
Branding Strategy Consultation
We started with an in-depth consultation and analysis to understand The Tutoring Company’s branding strategy, goals, and the specific concepts the owner wanted to highlight. This informed our creative direction for the video series.
Concept Development
We developed detailed concepts for each of the four videos, ensuring each one served a specific purpose:
Introduction Video
Showcasing who The Tutoring Company is, including the journey of each staff member and their passion for education.
Student Experience Video
Highlighting student testimonials and their positive experiences with the tutoring school.
Founding Story Video
Explaining why the school was started, focusing on the founder's vision and mission.
Facilities Tour Video
Providing a visual tour of the school’s facilities to give prospective students and families an inside look at the learning environment.
RESULTS
The video series we produced for The Tutoring Company delivered significant results. Specifically:
Increased Engagement
The videos were well-received, effectively engaging the target audience and enhancing the company's online presence.
Effective Advertising
The owner used the videos for Facebook ads, leading to five inquiries from interested families.
Client Conversion
From all the inquiries following the marketing campaign, 60% chose to enroll their children in The Tutoring Company, becoming recurring clients.
Positive Feedback
The videos received positive feedback from both the company and its audience, praising the quality and the authentic portrayal of the staff, students, and facilities.
CASE STUDIES
