For over a century, CBRE has been a global leader in commercial real estate services and investments. Acclaimed for their comprehensive service-range and deep market insights. In 2024, the company sought to elevate the marketing of one of their assets - One Crown Place, a luxury residential development in the heart of London.
CHALLENGE
The senior sales representative at CBRE - Darrell Rabess - faced the challenge of showcasing the unique luxury and bespoke features of One Crown Place apartments to discerning clientele. Traditional marketing methods fell short in conveying the exclusive living experience offered by these apartments. To attract high-net-worth individuals and stand out in a competitive market, CBRE needed a captivating, immersive and targeted marketing campaign.
STRATEGY
Luminary House partnered with CBRE to create a luxury bespoke video for One Crown Place apartments. Aiming to capture the beauty of the building and convey its high-end appeal through a visually stunning and client engaging film.
We enhanced the unique selling points of One Crown Place and targeted their audience’s preferences. This informed the creation of crafting a compelling narrative that highlighted luxury amenities, prime location, and sophisticated design.
RESULTS
The luxury bespoke video for One Crown Place apartments significantly boosted CBRE's marketing efforts.
Industry Recognition
The real estate developer received multiple inquiries from other realtors wanting to know who filmed the video, underscoring the video's quality and the impact of our creative approach.
Lead Generation
There was an increase in inquiries and scheduled viewings, directly attributable to the video's compelling showcase of the apartments.
Brand Perception
CBRE received positive feedback from clients and stakeholders, enhancing its reputation for innovative and high-quality marketing strategies in the luxury real estate market.
CASE STUDIES
